In 13th February, 2018, 2:00 p.m. New York time, a video displayed at New York’s Times Square NASDAQ produced by ‘We Are Chain’ received quite a lot of attention. The founder and CEO of ‘We Are Chain’ (WAC), Mr. Zheng Yu appeared on the big screen to explain the first blockchain e-commerce platform–MediaGo, which rapidly drew in the attention of media. It was reported that ‘We Are Chain’ was not only the first blockchain e-commerce in China, but also the first Chinese blockchain company to be listed on NASDAQ. WAC won the 2017 Outstanding Blockchain Laboratory Golden Chain Awards, China Quality and Brand Promotion Innovation Round Table Conference and China Economic and Brand Innovation Summit 2018, and 2017 Outstanding Blockchain Laboratory awards. Zheng Yu, the founder and CEO of ‘We Are Chain’ (WAC) won the outstanding leader of blockchain award in 2017, and the top 10 outstanding innovators in China’s new economic model award in 2017.
‘We Are Chain’ is a blockchain ecosystem. The ecosystem provides the value of ‘trust certificates’ and shared users through building ‘social blockchain’ databases as well as opportunities for inclusion, acceptance, incubation and innovation on the internet for young entrepreneurs, internet platforms, and small and medium offline enterprise owners. MediaGo is an innovative project based on ‘We Are Chain’ (WAC). The project includes China’s huge population and its spending power, which Alibaba relies on. It also includes the mobile payment potential of digital currency. In addition, the advantages of blockchain technology will be used to direct offline commodity sales online and has the advantages of full coverage of online and offline platforms.
It can be clearly seen from the 5+3 model of MedioGo, namely, 5 channels such as integrated physical storage, TV media, new media, telemarketing, e-commerce apps and etc. Blockchain quality witness mechanism, blockchain advanced payment service platform, blockchain fourth party payment financial platform and other 3 platforms, as well as some particularly meaningful application scenarios are a blow to cheating, and help merchants sell good quality products with a reasonable price; overcoming bad money to drive out good money and helping poor farmers to sell their agricultural products out to solve poverty issues.
Nowadays, MediaGo has gradually implemented their own physical e-commerce shopping platform in Jilin, Shandong and Sichuan provinces. Zheng said that the choice of e-commerce was inspired by three huge traffic portals in the era of mobile internet. Great traffic brings large amounts of accounts, and needed lots of people to do bookkeeping for you. As long as you have precise positioning and business logic, then you can implement it. The template of their e-commerce is to provide customers with high quality and reasonable price commodity model, lets everyone participate in bookkeeping, and use the blockchain technology to trace the products.
The block chain e-commerce service ‘MediaGo’ will solve problems such as safety, origin and quality of traceability products through the integration of e-commerce and traditional channels. With distributed ledger and smart contracts, each item is assigned with a blockchain encryption key. Each encryption key is unique, containing all the information of the product. Information such as origin, raw materials, technology, planting, soil, fertilizer, picking, collection, storage, logistics, processing plant, transportation, terminal retail and others is stored in this way.
MediaGo classified the section of merchants self-clarified as ‘good men raising their hand’. The supply chain, including production and processing, will be recorded and uploaded to the underliers, ‘We Are Chain’ through photos and videos. Each unit of information contains a geographic location and time of the day, which could not be falsified or modified. When the user is shopping, they can check the information at any time to verify what the merchant says.
In many blockchain projects, project sponsors will issue tokens based on their own projects, while ‘We Are Chain’ will be rewarded with an integral reward in the whole operation. The integral reward is a symbol and a reward for the ‘We Are Chain’ bookkeeping model. It will be an identity certificate, and you can only prove yourself as a bookkeeper by signing in and getting a reward. On the other hand, value determines price, and price reflects value. When it can flow into a positive interaction with the real economy, that is when it is valued. Therefore, in the real world, it must have a very clear and realistic application scenario. The integral reward is an identifier for the integral node and the bookkeeper, a reward that the user can use to redeem goods with MediaGo e-commerce merchants. Bonus points can be used both online and offline, as long as they are available to all merchants connected to ‘We Are Chain’. The user’s one-time access to the ‘We Are Chain’ is equal to the sharing of the users of all the merchants in the ‘We Are Chain’, which is the real sharing economy.
Following the route of China’s ‘One Belt. One Road’ development plan, the layout of foreign countries will also be covered from south-east Asia, including Cambodia, Pakistan, Spain and other European and American countries. With the product traceability of the ‘We Are Chain’, we can provide real quality products to users all over the world.
We Are Chain official website: www.wearechain.com
About Zheng Yu:
The early entrepreneurs in China who are entering the blockchain are the first enterprise wallet application developers in China’s blockchain, and the practitioner of integration exchange applications. He comes from a background of senior media marketing, with 15 years of experience in brand promotion and marketing and successfully planned brand marketing for a few enterprises from the top 500 enterprises. Now, he is the founder of the ‘We Are Chain’ (WAC), the founder of the blockchain e-commerce platform, MediaGo, the founder and CEO of Blockchain (Beijing) Technology Co., LTD., and senior marketer who has operated brand marketing enterprises for more than 10 years. He also has unique brand planning experience to assist many of the world’s top 500 enterprises to complete marketing promotion programs. He is also a blockchain link director in the Beijing University of Posts and Telecommunications joint laboratory.
Media ContactCompany Name: Beijing Xi En Eslite culture media Co., Ltd.Contact Person: SisiEmail: firstname.lastname@example.orgCountry: ChinaWebsite: www.wearechain.com
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